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32th Edition (Published on April 8) This week’s roundup is stacked with new ABM integrations , insights from top conferences , and cool tools to help you stay sharp and ahead . 🚀 The Pulse: Must-Know Industry News Demandbase Doubles Down on ABX Agents Demandbase just launched two big upgrades: A Buyer Groups Heatmap  that helps marketing teams visualize engagement across buying committees A new Account Engagement Agent  that streamlines seller research using AI-powered insights. 👉   Product update here Game-Changer: Demandbase Intent Data x Adobe CDP Integration You know those high-intent accounts  you’re always chasing? Now you can actually see and activate them - in real-time. This new integration combines Demandbase’s keyword-level intent with Adobe Real-Time CDP B2B Edition to deliver a decisive edge in your ABM stack . Smarter segmentation Hyper-targeted campaigns Real-time first-party intent activation 👉 Full breakdown 💬 Curious how to implement it? We've deployed similar stacks— schedule a call . Clay Unlocks Programmatic ABM Pages in Webflow Tired of static landing pages? Clay’s new Webflow integration makes it easy to launch programmatic ABM experiences  at scale, directly from your Clay tables. 💡 Personalized ABM pages now update automatically, without code. 👉   Learn how it works Reddit as a B2B Marketing Listening Tool? Yes, Really. Clay's new Reddit integration unlocks social listening, sentiment analysis, and competitive monitoring in subreddits. 💡 Reddit is where B2B buyers go for advice. It's a hidden intent channel in our perspective, and now, a valuable signal source for ABM success . 👉 Explore the use case (image credit: Clay) 🎙 Voices of Influence: Insights from Industry Icons Key Takeaway from MarTech 25’: Traditional GTM Playbooks Are Becoming Obsolete That was the message from the “GTM Revolution” panel at MarTech. With the rise of AI tools like Perplexity and ChatGPT are shaping buyer research, the result from paid search is a significant decline in click-through rates. Brands need to “ diversify your go-to-market channels . Go to where the users are, and that means you have to shape how the AI tools think of and talk about you and your products. “You need to shape how AI tools talk about you and your product ,” said Whitney Bouck of Insight Partners. 👉 Catch the recap Unstructured Data = The New B2B Marketing Goldmine, Especially for ABM  Both Salesforce and HubSpot are investing heavily in solutions that tackle unstructured data. Why? Because GenAI thrives on it. From meeting transcripts to Slack threads, these data types fuel GenAI  and unlock smarter ABM plays  like persona reclassification and buyer group engagement. Thinking of how those unstructured data could help to validate and update your key contact/persona data, which would be hugely impactful in any ABM (e.g. account qualification, buyer group engagement, etc).  👉 Read more 🔥 What’s Trending: Hot Picks This Week 🔎 Bombora adds 514 new intent topics  to its taxonomy. More precision, better targeting. → Explore the update 📅 LinkedIn + Calendly integration  = Book meetings directly via profiles . 📢 Reddit as a B2B channel?  Marketers are turning subreddits into owned communities, to boost organic visibility and engagement, according to RevGenius.  📈 Winning B2B marketing teams  in Canva and TikTok  use short-form video, AI-augmented workflows, and visual-first storytelling. 🛠 Martech Spotlight: Cool Tools & Innovations 🔹 Creatify.ai : AI-powered video ads that practically build themselves 🔹 Truva : Automate follow-ups and CRM tasks with AI agents 🔹 Databox : Bring all your data together for smarter decisions, faster 📚 Knowledge Vault: Must-Read Resources Building ABX Alignment?  → Pages 10–11 in this LeanData playbook  are gold. It’s important your revenue team understands ABM is a sales influence methodology , and weekly reports are essential for the heads of revenue teams to stay aligned.  Custom video follow-ups are outperforming cold email  → See examples ZoomInfo’s guide  to data-led demand gen → Check it out 🔦 Case Study: Cognism’s Rebrand + Product Launch Cognism’s GTM transformation isn’t just a rebrand, it’s a playbook for modern ABM success : ✅ ICP Refinement Rooted in Data: Instead of assuming who their best-fit buyers were, Cognism used interviews, unstructured data, and real-world usage patterns  to define their ICP. ✅ ABM-Led Product Development: Sales Companion was created with ABM use cases in mind , integrating buyer signals like job changes, intent, and technographics. ✅ European Expansion = A Masterclass in Account Segmentation: Their focus on localized strategies shows how to scale ABM globally without losing relevance . ✅ GenAI + Personalization at Scale: Sales Companion’s launch is also a case study in AI-powered ABX —surfacing the right accounts, enabling 1:1 personalization, and integrating intent directly into GTM workflows. 👉 Read the full story ⚡ Execution Tips & Tricks for ABM Success Use AI to Analyze Competitive Content Strategy? → Here’s how Break down your competitor's ads with AI → Watch this Build your own AI assistant (Claude-style) in 10 mins → HubSpot tutorial 🎤 ABM Insider: Must-Attend Events 🎯 Virtual User Group by Demandbase 📅 April 10 → Real examples from ICE Mortgage Tech on audience nurturing with Demandbase One Register here 🧩 Outwit, Outplay, Outperform: Campaign Optimization in 2025 📅 April 21–23 → Register here 💬 Quote of the Week " No-brainer offers don’t cheapen your services - they reduce buyer fear.  Most prospects aren’t comparing you to a competitor. They’re choosing between taking action or doing nothing. Minimize risk. Prove value fast." — B2B Whales “ Your AI should be looking at how your customers are using the product at scale.  That creates a feedback loop, drives new features, and deepens product-market fit.” — Sangram Vajre, CEO of GTM Partners That’s a wrap for this week. What are you experimenting with Reddit, GenAI, a CDP strategy for advanced ABM?  Let us know. Until next time, stay bold, stay targeted. 🎯  Don’t forget to check out our  past resources and guides .  For more insights like these,  subscribe  to our weekly newsletter on LinkedIn (no paywall) for the latest trends, tips, and resources in the B2B marketing space. Ready to revolutionize your ABM strategy with the power of AI Ops? Let's talk .

31st Edition (Published on Mar 17, 2025) 🚀 The ABM Pulse: Must-Know Industry News ✅ ZoomInfo’s WebSights Visits Now Power Salesloft Rhythm Workflows [March Release] Sales teams can now automatically capture and act on targeted accounts' website visitor insights, along with accounts "No Decision Maker" and "Low Active Contacts" key signals through Workflows  within Salesloft Rhythm . ZoomInfo can also identify key contacts  from visiting accounts and push them into Salesloft , making it easier than ever to capitalize on high-intent traffic.  ✅ B2B Intent Data: Forrester’s 2025 Market Leaders are Announced Advances in LLMs have fueled intent data capture across 150+ languages, making it possible to extract insights from unstructured sources  like audio and video. Identity resolution is evolving, expanding capabilities to parse account-level intent signals by contact persona . 📖 Full Report Here ✅ HubSpot's Breeze: AI Integration to Optimize GTM Efforts HubSpot unveils how they are building Breeze , an AI-driven engine that enhances GTM strategies by integrating structured and unstructured data, enabling smarter customer journey mapping. ✅ Top 3 ABM Trends to Watch in 2025 1️⃣ Omnichannel Personalization is a Must  – Seamless, multi-platform engagement is becoming essential for maximizing ROI. 2️⃣ Thriving with ABM on Leaner Budgets  – Marketers are focusing on efficiency and prioritization on ABM tech-stack. ​ Full Trends Here ✅ Lead Gen Providers Disappear from LinkedIn Two major sales engagement platforms (Appollo, SeamlessAI) have vanished from LinkedIn. Grabbing data from LinkedIn appears to be against LinkedIn’s terms of service prohibiting third-party tools from scraping LinkedIn data .🔗 Source 🎙 Voices of Influence: Insights from Industry Icons The ABM Optimization Playbook from Demandbase Podcast ABM Mix Matters : Balancing 1:1, 1:Few, and 1:Many ABM strategies  is the key. AI-Driven Personalization : While tech helps scale ABM, marketers must strategically define engagement signals for flexibility and impact. Check out our coverage on Intent Signals. Proving ROI : Using intent data and phased investments secures buy-in for a full funnel ABM strategy.  🔥 What’s Trending: Hot Picks This Week According to Forbes, ABM is Now the Foundation of B2B Marketing – Omnichannel campaigns and real-time personalization are key to success. Future of B2B Marketing B2B Buyers Trust Thought Leadership Over Sales Pitches  – Brands investing in credibility through content and expert-led discussions are gaining a competitive edge. Future of B2B Marketing AI Governance & Data Security are Rising Priorities  – As AI adoption surges, companies are focusing on compliance and risk mitigation. Entrepreneurship Trend in 2025 🛠 Martech Spotlight: New Tools & Innovations 🔹 Creatify  – AI-powered video ads for smarter engagement ( Try It Here )  🔹 Folloze  – Dynamic landing page personalization for ABM 🔹 Sendoso  – Direct mail automation for high-value ABM touches  🔹 Boardroom Insiders  – Executive profiling tool for precision-targeted outreach 📚 Knowledge Vault: Must-Read Resources HG Insights + Clay Webinar:   Finding the Best-Fit Customers Using Tech Stack Data   Omnichannel ABM by Data Axle:   How to Map Intent Data Across Channels   6Sense’s GTM Dashboard Guide:   Best practices for leveraging AI-driven targeting 🔦 Case Study: ABM & Demand Gen Convergence A mid-sized tech company aligned sales and marketing through unified KPIs and co-developed content strategies . Quarterly cross-functional workshops  improved collaboration, leading to a 25% increase in marketing-qualified leads . Result:  More streamlined outreach and greater ROI by integrating demand gen with ABM strategies. 🔗 Full Case Study ⚡ Execution Edge: Tips & Tricks for ABM Success Go Beyond Lead Scoring  – Provide sales reps with a complete outreach package , including templates, scripts, and recommended content. Expand the Sales Funnel  with High-Intent Non-Qualified Leads (Pre-MQLs)  – Identify leads showing strong behavioral intent (through actions like demo requests or trial sign-ups), even if they haven't requested a demo or signed up for a trial, by running regression analysis on closed deals.  🎤 ABM Insider: Must-Attend Events 📅 Demandbase at Adobe Summit 2025  – March 18–20, Las Vegas. Stop by Booth #390A for exclusive insights into ABM strategy.   Details 📅 Beyond Intent: Automating RevOps for Growth  – March 24, 2025. Live Workshop   📅 AI, Sales & Personalization Masterclass  – April 3, 2025. Learn how to leverage automation to scale 1:1 outreach. Register Now 💬 Quote of the Week “For B2B products, power acquisition channels are focused on converting users with an existing need, or otherwise convincing them of a need over time......Demand generation channels like paid performance or passive product shares through watermarks, can convince people of a need over time.” - Kyle Poyar That’s a wrap for this week’s newsletter! Don’t forget to check out our  past resources and guides . Which of these ABM, ABX/GTM, and GenAI trends will you integrate into your strategy? Let us know your thoughts and join the conversation. More Insights Like This? For more insights like these,  subscribe  to our weekly newsletter or follow us on LinkedIn for the latest trends, tips, and resources in the B2B marketing space. Ready to revolutionize your ABM strategy with the power of AI ABX/GTM Ops? Let's talk .

30th Edition (Published on Mar 10) ✨30 Editions & Counting! This week marks the 30th edition of our Weekly ABM/ABX Insights , and we couldn’t be more excited to keep bringing you the latest in AI-driven marketing, ABM innovations, and GTM strategies. Thank you for being part of this journey! 🚀 Did you know that according to a top exec at 6sense, 25% of their pipeline is now generated autonomously through AI agents ? ( source ) From groundbreaking AI-powered tools  to innovative marketing and sales tactics , we’ve gathered the most compelling news and expert insights from the past week. Let’s dive in! 🚀 The ABM Pulse: Must-Know Industry News 🤖 Agentbase is setting new standards in ABM  – Demandbase has launched Agentbase ,  a system of connected AI agents designed to enhance B2B advertising, marketing, and sales execution. The first agent, Campaign Outcomes Agent , optimizes campaigns, while the upcoming Account Engagement Agent  will summarize account activities and key engagement insights. Meanwhile, 6sense continues to lead with its Revenue AI™ platform. ✉️ SalesLoft has introduced AI Generated Email Steps in Cadences , allowing teams to craft uniquely tailored emails  in seconds by combining prospect data with personalized and contextualized product information . This is a dream of every sales development rep! 🧠 ZoomInfo’s AI-Powered GTM Intelligence latest report  explores how AI is transforming GTM frameworks beyond traditional B2B buyer journeys. Try their Copilot . 📈 HubSpot’s analyzed how AI is reshaping Go-To-Market strategies   for startups . The research highlights how AI-powered marketing and sales tools are helping startups engage audiences more effectively. 🎙 Voices of Influence: Insights from Industry Icons MadisonLogic’s recent piece, 5 Ways Marketers Can Achieve More Success With Their ABM Strategy in 2025 , is full of actionable insights: 🌟 Break Down Data Silos:  A unified ABM platform can centralize account insights, ensuring both marketing and sales have real-time access to data. This transparency paves the way for more precise targeting and better alignment across teams. 🔍 Capitalize on Intent Signals:  Recognizing when and why a prospect engages is vital. Tracking these signals lets teams tailor their messaging to the right moment—accelerating conversion and expansion opportunities. 🎥 Embrace Emerging Channels:  From Connected TV (CTV) ads to leveraging platforms like TikTok and podcasts, expanding beyond traditional channels can amplify your ABM efforts. 🔥 What’s Trending: Other Hot Picks This Week 🤖 G2 Crowd reviews reveal that small businesses are increasingly adopting AI agents  - heralding a future where autonomous AI becomes your new coworker.  🔬 Cognism’s new AI Incentive Program (internal)  encourages employees to test AI tools, fueling innovation from the ground up. 📈 According to a new report published by Business Insider , the most utilized AI features are AI Audience Identification (43%) , AI-driven reporting (41%) , and AI personalization (36%) .  🛠 Martech Spotlight: New Tools & Innovations 🤖 ​​ Demandbase’s Agentbase  is revolutionizing how teams execute intent-based targeting.  💡 WebSights  from ZoomInfo:  Identify which contacts (could be anonymous visitors to your CRM for now) are visiting your website and where they’re spending the most time to fine-tune your engagement strategies. Marketer's dream! 🎥 mmhmm :  Transform your meetings with dynamic speaker views and on-the-fly video updates . I’ve tried it and it’s really COOL!  📚 Knowledge Vault: Must-Read Resources 📖 Marketing Budget Guide in 2025 :  A recent HubSpot survey  reveals that B2B tech companies allocate an average of 9.1% of their revenue to marketing - with 16% of that going to ABM. Short-form videos and images are driving the best ROI, and budgets are set to evolve in 2025. 🔑 LinkedIn Ads Optimization Guide :  Struggling with ad performance? Explore common pitfalls such as expanding to Ads network without optimization and improper setup of website actions to boost your campaign’s effectiveness. 🌟 B2BMX West Recap :  Review key takeaways from MadisonLogic’s session and discover actionable insights for your next campaign. ⚡ Execution Edge: Tips & Tricks for ABM Success Ready to put these insights into action? Here are some practical strategies: 👉 Supercharge Your Cadences:  Use SalesLoft’s AI tools to streamline email personalization. Start with detailed product and value proposition descriptions to ensure your AI-generated drafts hit the mark. 👉 Unconventional Prospect Research:  Follow industry expert Marcin Pienkowski’s advice - monitor online complaints and social threads to uncover real pain points. These insights are invitations to start the right conversations. 👉 Leverage AI GTM Agents:  When B2B buyers avoid traditional sales channels, an AI GTM agent ensures that no inbound lead is left behind. ( Source )  🎤 ABM Insider: Must-Attend Events Don’t miss out on these key events: Webinar with Clay & HG Insights:  Learn how to supercharge your prospecting by qualifying accounts up to 3x faster. When:  March 13th, 11 AM EST Join the Webinar Forrestor B2B Summit North America:  Catch the latest trends and insights in Phoenix, AZ from March 31 to April 3, 2025. Register Now 💬 Quote of the Week "Successful ABM is about seamlessly guiding target accounts from first touch to final conversion. It means aligning marketing and sales with a unified, multi-channel strategy that nurtures prospects at every stage ." - MadisonLogic "Repositioning products for better clarity – rather than talking about it as a product, we talk about it as a use case . That was a light bulb moment." - Latané Conant (Chief Market Officer at 6sense)  That’s a wrap for this week’s newsletter! Which of these ABM  and GenAI  trends will you integrate into your strategy? Let us know your thoughts and join the conversation. More Insights Like This? For more insights like these, subscribe to our weekly newsletter or follow us on LinkedIn for the latest trends, tips, and resources in the B2B marketing space. Don’t forget to check out our past resources and guides . Ready to revolutionize your ABM strategy with the power of AI Ops?   Let's talk .

Unlock new markets with ease | Our international expansion services provide targeted ABM solutions to help B2B businesses successfully enter and grow in new global markets. Learn how Next Gen ABM can help you expand your reach and drive international revenue. Bridge the Gap: International Expansion Services Expand Your B2B SaaS Business into New Markets with Confidence Are you a B2B business based in Asia or Europe looking to expand your brand awareness / demand gen into North America, or a North America-based B2B business seeks a local expert with global expertise of driving ABM in other markets? Partner with us, Next Gen ABM , who possess a deep understanding of local B2B dynamics in these 3 markets, and cutting-edge demand gen marketing and technology landscapes. With extensive experience and cultural familiarity working with companies in those markets, Next Gen ABM can help you: Navigate complexities and enter new markets successfully Develop tailored demand generation and ABM/lead gen strategies Drive successful go-to-market execution and accelerate international growth Let's discuss how we can help you succeed in new markets! Global Expertise, Local Impact Success Stories from International Expansion From US to EMEA: A Software Company's Account-Based Marketing Journey Solution: ABM Website Personalization : Created personalized content experiences for key accounts, increasing engagement and relevance. ABM Re-targeting : Re-targeted executive decision-makers with tailored messaging, ensuring consistent brand presence. Strategic Account Selection and Products Mapping : Identified and prioritized accounts with high x-sell propensity, maximizing marketing spend's impact. Results: 40+% increase in website engagement from target accounts 20+% rise in re-targeting click-through rates 18% quarterly growth in sales-qualified leads from priority high value accounts during campaign Swiss Precision Meets Chinese Market: A Go-To-Market Success Story Solution: Developed a comprehensive social media branding strategy and campaign for a Swiss tech startup who wanted to establish a strong presence in China. Market research to understand Chinese market dynamics Localization of branding, social media, and product content Product localization to meet Chinese market needs Results: Significant increase in brand awareness among the Chinese target audience 200+% growth in social media engagement 34% rise in product free trial conversions Could you be the next one?

Explore our portfolio of successful projects | Discover how Next Gen ABM has delivered results-driven ABM solutions for clients. Past Projects ABM Orchestration & Personalization at Scale Industry: B2B SaaS; Digital Commerce Company Profile: 1,000 - 10,000 Employees, Public Market: Global, Enterprise and Mid-Market Customers Objective: Drive demand and generate sales pipeline for a new enterprise software product Success: 2x increase in account engagement and conversion Sourced $xxM/quarter new business sales pipeline and accelerated revenue growth Considerably faster in pipeline creation vs. Baseline Approach: Conducted an in-depth win/loss analysis and Ideal Customer Profile (ICP) study, then developed and executed a targeted, full-funnel, multi-persona account-based campaign, leveraging account based dynamic marketing and sales personalization at scale, multi-channel outreach / acquisition, and automated cross-channel orchestration, powered by existing tech stack and newly developed API capabilities. ROI-Proven Account Scoring and Segmentation Industry: B2B SaaS; BI / Data Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: Global, Enterprise, Mid-Market & Scaled Customers Objective: Develop a scalable data-driven approach to identify and prioritize accounts, and create targeted integrated campaigns to drive engagement and pipeline Success: 30+% increase in sales-qualified leads 25% increase in funnel to pipeline conversion rate 60% gains in sales / business development efficiency Approach: Developed a proprietary account scoring model to identify and prioritize high-value high-propensity accounts, implemented the model within CRM and MAP technologies, and designed & created targeted marketing campaigns tailored to both technical and business personas, leveraging persona-tailored content and multi-channel outreach to warm up account and drive pipeline creation. Scalable ABM Infrastructure for Efficient Execution Industry: B2B SaaS; BI / Data Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: Global, Enterprise, Mid-Market & Scaled Customers Objective: Design and implement a scalable infrastructure to execute account-based marketing campaigns, enabling personalized engagement and pipeline creation at scale. Success: 2X in ABM campaign ROI% and 60% efficiency gains 20+% increase in target account engagement Approach: Developed a cloud-based infrastructure integrating cloud data warehouse, marketing automation, CRM, and data analytics tools, enabling the execution of highly targeted and personalized ABM campaigns across multiple channels and teams (marketing, sales development, account sales), and providing real-time insights for optimization and improvement. Igniting Enterprise C-Level Engagement Industry : B2B SaaS; Big Data & Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: North America, Enterprise Customers Objective: Develop and execute a targeted account-based integrated campaign to effectively engage IT executives in Fortune 1000, drive conversions and accelerate pipeline. Success: Sourced $xxxM/quarter sales pipeline from campaign 30+% increase of sales-qualified leads in targeted prospect engagement during campaign live quarters 20% increase in account-to-pipeline conversion rates Approach: Designed and executed end-to-end a multi-channel ABM campaign combining field and digital engagement tactics, including a creative C-level engagement strategy using branded direct mailing tactics, targeted content and email campaigns, targeted AE and social media outreach, and AI-powered account identification to prioritize high-propensity accounts within Fortune 1000 to maximize campaign ROI. Digital Acquisition Meets ABM Industry: HealthTech; B2B SaaS & B2C Company Profile: 50 - 100 Employees, Early-stage Startup Market: North America, Public Sector Customers Objective: Build and execute a digital acquisition strategy from scratch, leveraging ABM principles to drive high-quality lead generation from partners and fuel users growth. Success: 3X partner applications from accredited institutes vs. baseline 25% increase in lead generation from partners 30% increase in app's user subscription Approach: Spearheaded the development of a digital acquisition function, executing a multi-channel ABM strategy including: created targeted Paid & SEO web content to attract and engage high-priority universities and research institutes, designed and launched batch and always-on email campaigns to nurture leads, and leveraged social media channels to amplify brand awareness and drive engagement among targeted organizations. Could It Be Your Next Project?

Your privacy matters | Learn how we collect, use, and protect your personal data in our clear and transparent privacy policy. Trust us to keep your information safe and secure. Privacy Policy Last updated: May 14, 2024 Thank you for choosing to be part of our community at Next Gen ABM Inc., doing business as Next Gen ABM (“we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at info@nextgenabm.io When you visit our website http://www.nextgenabm.io (the "Website"), and more generally, use any of our services (the "Services", which include the Website), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our Services immediately. This privacy notice applies to all information collected through our Services (which, as described above, includes our Website), as well as any related services, sales, marketing or events. Please read this privacy notice carefully as it will help you understand what we do with the information that we collect. TABLE OF CONTENTS 1. WHAT INFORMATION DO WE COLLECT? 2. HOW DO WE USE YOUR INFORMATION? 3. WILL YOUR INFORMATION BE SHARED WITH ANYONE? 4. WHO WILL YOUR INFORMATION BE SHARED WITH? 5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES? 6. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY? 7. 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We may process or share your data that we hold based on the following legal basis: • Consent: We may process your data if you have given us specific consent to use your personal information in a specific purpose. • Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests. • Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract. • Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements). • Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved. More specifically, we may need to process your data or share your personal information in the following situations: • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. • Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Website, which will enable them to collect data on our behalf about how you interact with our Website over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, pages or features, and better understand online activity. Unless described in this notice, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes. We have contracts in place with our data processors, which are designed to help safegaurd your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organization apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. 4. WHO WILL YOUR INFORMATION BE SHARED WITH? In Short: We only share information with the following third parties. We only share and disclose your information with the following third parties. We have categorized each party so that you may easily understand the purpose of our data collection and processing practices. If we have processed your data based on your consent and you wish to revoke your consent, please contact us using the contact details provided in the section below titled "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?". • Advertising, Direct Marketing, and Lead Generation Google AdSense and Facebook Audience Network • Retargeting Platforms Google Ads Remarketing • Social Media Sharing and Advertising Facebook social plugins, LinkedIn social plugins, LinkedIn advertising, Twitter advertising and Twitter social plugins • Web and Mobile Analytics Google Analytics, Google Tag Manager and Heap Analytics • Website Hosting Wix 5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES? In Short: We may use cookies and other tracking technologies to collect and store your information. We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice. 6. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY? In Short: We may transfer, store, and process your information in countries other than your own. Our servers are located in United States. If you are accessing our Website from outside United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see "WILL YOUR INFORMATION BE SHARED WITH ANYONE?" above), in United States, and other countries.If you are a resident in the European Economic Area, then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. We will however take all necessary measures to protect your personal information in accordance with this privacy notice and applicable law. 7. HOW LONG DO WE KEEP YOUR INFORMATION? In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law. We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than 2 years. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. 8. HOW DO WE KEEP YOUR INFORMATION SAFE? In Short: We aim to protect your personal information through a system of organizational and technical security measures. We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Website is at your own risk. You should only access the Website within a secure environment. 9. WHAT ARE YOUR PRIVACY RIGHTS? In Short: In some regions, such as the European Economic Area, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time. In some regions (like the European Economic Area), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided above. We will consider and act upon any request in accordance with applicable data protection laws.If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent. If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm .If you are resident in Switzerland, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home.html . Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Website. 10. CONTROLS FOR DO-NOT-TRACK FEATURES Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice. 11. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS? In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information. California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided on this page. If you are under 18 years of age, reside in California, and have a registered account with the Website, you have the right to request removal of unwanted data that you publicly post on the Website. To request removal of such data, please contact us using the contact information provided on this page, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Website, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g. backups, etc.). CCPA Privacy Notice The California Code of Regulations defines a "resident" as:(1) every individual who is in the State of California for other than a temporary or transitory purpose and(2) every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purposeAll other individuals are defined as "non-residents." If this definition of "resident" applies to you, certain rights and obligations apply regarding your personal information. 12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE? If you have questions or comments about this notice, you may contact us at info@nextgenabm.io. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU? Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please submit the request to the contact provided on this page. We will respond to your request within 30 days.