Weekly ABM/ABX Insights - Efficient Marketing: AI-Driven Personalization for Better ROI

28th Edition (Published on Feb 18)

The ability to scale personalization efficiently is now a key differentiator in B2B marketing, especially in ABM/ABX. With AI-driven tools transforming content creation, outreach, and engagement, marketers finally could achieve hyper-personalization without sacrificing efficiency or ROI.

This week, we’re diving into how leaders like ZoomInfo, SalesLoft, and Vidyard are making personalization more automated, scalable, and cost-efficient, as well as discussing the strategic takeaways from a survey from 300 B2B marketing leaders. If your goal is higher conversion rates, lower cost, and smarter ABM execution, this is your must-read edition!

Must-Know Industry News

🎯 ZoomInfo & SalesLoft Unveil AI-Powered Personalization

ZoomInfo and SalesLoft have introduced automated buying signals and AI-powered pre-meeting briefs - a game-changer for revenue teams.

🔹 ZoomInfo & SalesLoft’s New Signals: AI now automatically detects buyer intent signals and triggers customized outreach sequences in real-time.

🔹 AI-Powered Pre-Meeting Briefs: Compiles data from past interactions, AI summaries, and CRM insights to prepare sales teams before calls.

🔹 ‘Won Deal in Similar Accounts’ signal: Pinpoints accounts that resemble recent closed-won deals.

📖 Try Co-Pilot Now

🎥 AI-Generated Video Messages: The Next ABX Personalization Breakthrough

Vidyard’s Video Sales Agent is taking AI-powered video personalization to the next level. This new solution automatically creates customized, AI-driven video messages for prospects, driving engagement and pipeline velocity.

🔹 300% higher click-through rates for emails with video, per Vidyard.

🔹 AI avatars automate video creation for lead nurturing, prospecting, and meeting follow-ups.

🔹 Direct integrations with Salesloft, HubSpot, Marketo, and Salesforce ensure seamless execution.

📖 Explore the tool: Vidyard’s AI-Powered Video Sales Agent

🎨 HubSpot & Canva Partner for Streamlined Campaign Creatives Creation

A new HubSpot-Canva partnership brings Canva’s Magic Studio AI tools directly into HubSpot, enabling marketers to create on-brand content for your campaigns faster than ever.

🔹 Seamless workflow - no need to leave HubSpot to design marketing assets.

🔹 AI-powered design automation simplifies content creation for emails, social posts, and landing pages.

🔹 Team collaboration: Comment, share, and iterate on designs within one platform.

📖 More details: HubSpot & Canva AI Integration

💡 Hyper-Personalized Omni-Channel Campaigns: Tofu’s $12M Bet on Streamlined GTM Execution

Tofu, an AI-powered omni-channel campaign automation platform, just raised $12M in Series A funding to simplify martech stacks for GTM teams.

🔹 12x revenue growth & 36x surge in content generation in one year.

🔹 75% reduction in campaign creation time for marketing teams, per Tofu.

🔹 AI-driven hyper-personalized, omni-channel campaigns improve conversion rates by 230%, according to Tofu.

📖 Check out Tofu: TofuHQ AI-Powered GTM

ABM / ABX Insights from Industry Icons

📈 ABM Leaders Outperform by Prioritizing Personalization Strategy & Account Intelligence

New research from Momentum ITSMA - a Leading ABM company, reveals that ABM leaders consistently achieve higher ROI by focusing on deep account intelligence, personalized engagement, and full sales-marketing alignment.

🔹 39% of ABM leaders fully leverage account intelligence, versus just 25% of laggards.

🔹 ABM leaders prioritize trust, fresh ideas, and innovation—not just relationships with sales reps.

🔹 Personalization wins: 37% of leaders leverage deep content personalization vs. 26% of laggards.

📖 Read the full report: Momentum ITSMA ABM Leadership Insights

🚀 AI Is a BDR’s Best Friend, Not a Replacement

6sense's research on State of the BDR 2025 Report has confirmed that AI is enhancing, not replacing sales development roles. Despite concerns about automation taking over, the data shows BDR teams growing, performing better, and hitting higher quotas thanks to AI integration.

🔹 62% of BDRs say AI increases productivity, jumping to 70% for active AI users.

🔹 High-support BDR teams outperform peers by 15% in quota attainment.

🔹 AI-driven email writing tools are leading the way, with 62.5% adoption.

📖 Read more: 6sense 2025 BDR Benchmark Report

📚 Resources: Insights You Can’t Miss

🎙 Episode 152: Account-Based Content Marketing—Case Study 🔹 Learn how Certn built a content strategy aligned with ABM. 🔹 Key takeaways on hyper-personalization, buyer personas, and real-time iteration. 📖 Listen to the episode
📊 Data Enrichment: Next-Gen AI Insights 🔹 AI is revolutionizing how marketers enrich and utilize customer data. 🔹 Learn the best practices to improve decision-making with AI-powered data insights. 📖 Read more

🎤 Must-Attend Events: Stay Ahead of the Curve

🚀 The 2025 ROI Lab for Marketers 📅 February 18, 2025 | Virtual | 9 AM PST 💡 Focus: Cutting inefficiencies, optimizing marketing impact, and driving higher ROI. 🔗 Register: Demandbase ROI Lab
📍 B2B Marketing Exchange West 2025 📅 February 24-26, 2025 | Scottsdale, AZ 💡 Focus: ABM strategies, GTM innovation, and sales enablement. 🔗 More info: B2BMX West 2025
📍Salesforce Hands-On Workshop 📅 February 25, 2025 | Virtual | 9 AM ET 💡 Learn how to scale sales teams, optimize sales development, and leverage AI for better coaching. 🔗 Register: Salesforce Workshop

💬 Quotes of the Week

“The engagement metrics tell a clear story - the most successful B2B products in 2025 won't be destinations. We're consistently seeing 3-4x higher adoption when products enhance existing workflows versus asking users to adopt new platforms. The winners are building intelligent layers, not new destinations.” — Founder & CEO of an AI-first sales tech unicorn

📢 Closing Thoughts: The Road to More Efficient Marketing

Efficiency is the name of the game in 2025, and B2B marketers who optimize their processes with AI, ABM, and automation are seeing significant gains in ROI. From AI-powered sales acceleration to data-driven ABM strategies, the smartest marketing teams are automating where it matters, refining targeting with data-driven insights, and leveraging AI to do more with less.

The question is: how are you optimizing for efficiency and ROI in your strategy?

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NextGenABM transforms B2B marketing and sales strategies for ROI-driven results. Ready to start your ABM journey or enhance your current program? Let's talk.