Weekly ABM/ABX Insights - ABM Meets AI Ops: Top Use Cases and Innovations
- NextGen ABM
- Mar 10
- 4 min read
30th Edition (Published on Mar 10)
✨30 Editions & Counting! This week marks the 30th edition of our Weekly ABM/ABX Insights, and we couldn’t be more excited to keep bringing you the latest in AI-driven marketing, ABM innovations, and GTM strategies. Thank you for being part of this journey! 🚀
Did you know that according to a top exec at 6sense, 25% of their pipeline is now generated autonomously through AI agents? (source)
From groundbreaking AI-powered tools to innovative marketing and sales tactics, we’ve gathered the most compelling news and expert insights from the past week. Let’s dive in!
🚀 The ABM Pulse: Must-Know Industry News
🤖 Agentbase is setting new standards in ABM – Demandbase has launched Agentbase, a system of connected AI agents designed to enhance B2B advertising, marketing, and sales execution. The first agent, Campaign Outcomes Agent, optimizes campaigns, while the upcoming Account Engagement Agent will summarize account activities and key engagement insights. Meanwhile, 6sense continues to lead with its Revenue AI™ platform.
✉️ SalesLoft has introduced AI Generated Email Steps in Cadences, allowing teams to craft uniquely tailored emails in seconds by combining prospect data with personalized and contextualized product information. This is a dream of every sales development rep!
🧠 ZoomInfo’s AI-Powered GTM Intelligence latest report explores how AI is transforming GTM frameworks beyond traditional B2B buyer journeys. Try their Copilot.
📈 HubSpot’s analyzed how AI is reshaping Go-To-Market strategies for startups. The research highlights how AI-powered marketing and sales tools are helping startups engage audiences more effectively.
🎙 Voices of Influence: Insights from Industry Icons
MadisonLogic’s recent piece, 5 Ways Marketers Can Achieve More Success With Their ABM Strategy in 2025, is full of actionable insights:
🌟 Break Down Data Silos: A unified ABM platform can centralize account insights, ensuring both marketing and sales have real-time access to data. This transparency paves the way for more precise targeting and better alignment across teams.
🔍 Capitalize on Intent Signals: Recognizing when and why a prospect engages is vital. Tracking these signals lets teams tailor their messaging to the right moment—accelerating conversion and expansion opportunities.
🎥 Embrace Emerging Channels: From Connected TV (CTV) ads to leveraging platforms like TikTok and podcasts, expanding beyond traditional channels can amplify your ABM efforts.
🔥 What’s Trending: Other Hot Picks This Week
🤖 G2 Crowd reviews reveal that small businesses are increasingly adopting AI agents - heralding a future where autonomous AI becomes your new coworker.
🔬 Cognism’s new AI Incentive Program (internal) encourages employees to test AI tools, fueling innovation from the ground up.
📈 According to a new report published by Business Insider, the most utilized AI features are AI Audience Identification (43%), AI-driven reporting (41%), and AI personalization (36%).
🛠 Martech Spotlight: New Tools & Innovations
🤖 Demandbase’s Agentbase is revolutionizing how teams execute intent-based targeting.
💡WebSights from ZoomInfo: Identify which contacts (could be anonymous visitors to your CRM for now) are visiting your website and where they’re spending the most time to fine-tune your engagement strategies. Marketer's dream!
🎥 mmhmm: Transform your meetings with dynamic speaker views and on-the-fly video updates. I’ve tried it and it’s really COOL!
📚 Knowledge Vault: Must-Read Resources
A recent HubSpot survey reveals that B2B tech companies allocate an average of 9.1% of their revenue to marketing - with 16% of that going to ABM. Short-form videos and images are driving the best ROI, and budgets are set to evolve in 2025.
Struggling with ad performance? Explore common pitfalls such as expanding to Ads network without optimization and improper setup of website actions to boost your campaign’s effectiveness.
🌟 B2BMX West Recap: Review key takeaways from MadisonLogic’s session and discover actionable insights for your next campaign.
⚡ Execution Edge: Tips & Tricks for ABM Success
Ready to put these insights into action? Here are some practical strategies:
👉 Supercharge Your Cadences: Use SalesLoft’s AI tools to streamline email personalization. Start with detailed product and value proposition descriptions to ensure your AI-generated drafts hit the mark.
👉 Unconventional Prospect Research: Follow industry expert Marcin Pienkowski’s advice - monitor online complaints and social threads to uncover real pain points. These insights are invitations to start the right conversations.
👉 Leverage AI GTM Agents: When B2B buyers avoid traditional sales channels, an AI GTM agent ensures that no inbound lead is left behind. (Source)
🎤 ABM Insider: Must-Attend Events
Don’t miss out on these key events:
Webinar with Clay & HG Insights: Learn how to supercharge your prospecting by qualifying accounts up to 3x faster. When: March 13th, 11 AM EST Join the Webinar
Forrestor B2B Summit North America: Catch the latest trends and insights in Phoenix, AZ from March 31 to April 3, 2025. Register Now
💬 Quote of the Week
"Successful ABM is about seamlessly guiding target accounts from first touch to final conversion. It means aligning marketing and sales with a unified, multi-channel strategy that nurtures prospects at every stage." - MadisonLogic
"Repositioning products for better clarity – rather than talking about it as a product, we talk about it as a use case. That was a light bulb moment." - Latané Conant (Chief Market Officer at 6sense)
That’s a wrap for this week’s newsletter! Which of these ABM and GenAI trends will you integrate into your strategy? Let us know your thoughts and join the conversation.
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Ready to revolutionize your ABM strategy with the power of AI Ops? Let's talk.
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